Put your e-commerce data to work.
Actions in minutes.
Sales are down 13%: $184,300 for October 1st to 20th against $212,600 for the same days in September. Traffic held, but fewer visitors are buying, mostly on mobile since a site update on October 6th, and your best seller ran out of core sizes on October 12th.
What to do
1. Roll back the mobile product page template changed on October 6th (Store). Mobile conversion fell from 1.9% to 1.3% right after it, and getting it back is worth about $14,000 by month end.
2. Take the Wool Overcoat out of the homepage hero and your ads until M and L are restocked, and feature the Cashmere Crew, which has 6 weeks of stock (Merchandising). The coat still gets 30% of product page visits, but most shoppers can’t find their size. This protects about $7,000.
3. Restore the Welcome flow to its version from before September 28th (Email). Revenue per recipient has halved since that edit, costing about $4,000 this month.
Together these are worth about $25,000 by the end of October, closing most of the $28,300 gap
Next steps
- Mobile drop-off by page
- Last year’s November ramp
- Run both, largest gap first
Confidence Score: 8/10, limited by the restock date for the Wool Overcoat, which only your team knows.
Complex analysis, solved in minutes.
You want this?
Or this?
Trusted by growth teams worldwide.
Ecommerce Manager
PPC Specialist
Email Marketer
Ecommerce Merchandising
Management
Agencies
.avif)
Pam
Michael
Jess
